Stocks in the United States took a deep plunge on Monday. Every single stock on the Dow, and every stock (except one) on the S&P 500 lost value. So what was the singular stock that encouraged investors? Campbell's Soup Company. Yes, one of the only stocks to actually rise on Monday was Campbell's Soup Company. One of my favorite programs, "All Things Considered," interviewed a spokesman from Campbells about its small rise in the face of such massive market decline. [Listen to the segment at: http://www.npr.org/templates/story/story.php?storyId=95222945]
Picture from Campbell's Soup Website:
When you think of it, it's not all that surprising, is it? Don't we all want to return to the comforts of childhood in times of stress? Remember when you were sick and home from school? And your mother or father gave you Campbell's Chicken Noodle Soup? Or when you walked home from school in the cold rain and there was Campbell's Tomato Soup in a mug waiting for you? No matter how sophisticated our taste buds become when we are older, there is something about the simplicity and warm comfort of those soups that still make us smile.
I was glad to hear that as Americans struggle through these financial complexities, we retain that simple belief that we all need small comforts now and then. And soup can give us a little comfort. I like the idea that even the most sage investors return to the comforts of childhood every now and then.
Do you have a fond memory of soup or other things that gave you comfort as a child? Share them with us. We all need some help.